Live Seminar Trainings
Developed by marketers for marketers
Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.
Make it a team event and save.
When five colleagues in your company register for the same CMA training, your sixth colleague can register for free.
UPCOMING EVENTS & LEARNING OPPORTUNITIES
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Unleashing Your Creativity with Proven Brainstorming Techniques
Prepare to wield your newfound knowledge and creativity to craft new ideas that captivates audiences, sparks imaginations, and drives results. Unlock the power of brainstorming in ways that redefine what’s possible in marketing innovation and strategy.
The Art and Science of Copywriting
Advance your copywriting skills and learn how to craft compelling content.
Unlock Consumer Decisions: Master Psychological Strategies in Marketing
This 3 hour training provides a deep dive into consumer behavior and marketing psychology, focusing on how psychological principles influence purchasing decisions.
AI-Powered Programmatic Advertising: Build Smarter Campaigns
AI is fundamentally reshaping how digital marketing campaigns are designed from pinpointing the right audiences to allocating budgets and optimizing performance in real-time. In this dynamic session, you'll step into the role of a strategic decision-maker, dissecting real-world programmatic campaigns (both wins and misfires) to uncover actionable insights and best practices.
Marketing Planning Primer: Developing Marketing Objectives, Strategies & Tactics
Join Richard Toker, Partner at Branderos, as he discusses how to effectively craft, communicate, and execute marketing plans to reach desired outcomes.
Beyond the Primer: Building a Strategic Marketing Plan That Delivers
Gain the practical skills and tools to confidently build a strategic marketing plan that drives business results. This session builds on the Marketing Planning Primer: Developing Marketing Objectives, Strategies & Tactics by offering a deeper dive into applying a structured, step-by-step planning framework.
Budgeting and P&L Management for Marketers
Gain the essential skills to confidently build and manage marketing budgets and understand how to read and influence a Profit & Loss statement. Learn how to collaborate effectively with finance and use financial insights to drive smarter marketing decisions.
The Emotionally Intelligent Marketer: Elevate Your Career and Drive Team Success
Equip yourself with the emotional intelligence skills to lead with confidence, enhance team dynamics, and elevate their overall performance. Whether they are a team lead or looking to step into leadership, Emotional Intelligence is the game-changing skill set that will drive their success.
Content Marketing
Content Marketing answers your audience’s questions, helps you build trust, develops long-term relationships, and improves conversions while generating leads. Is there anything it can’t do? There has never been a better time to invest – learn how to develop and execute a powerful content marketing strategy.
Project Management for Marketers
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
Paid Acquisition for 2026 and Beyond
In this hands-on session, you will learn which channels are working for you (organic, paid, social, referral, email, etc.), which aren't, and how to make educated decisions around where to allocate your budget.
Customize your training
The CMA will design, develop, and deliver classes and program for the unique training needs of your business. Learn more.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Interesting in collaborating on a training with us?
Are you a specialized marketing expert interested in sharing your experience and breadth of knowledge? Submit a proposal to us for consideration!
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